free download

The one-page proposal makeover: How architects can win more projects with the Benefit Chart

Transform your proposals and win more projects, even if you've struggled to communicate your value in the past.

give it to me now!

ready to level up your proposals?

all the details

Looking to finally convince your ideal clients that you're the perfect architect for their project?

Of course you are: you're a talented designer who deserves to be recognized. You know that crafting compelling, client-focused marketing materials is key to winning more work.

Combine that with a one-page tool showcasing why you're the best choice and you're unstoppable, architect...
Consider this your fast-track to winning proposals that make your unique value impossible to ignore... and it's all yours, right here.

i need this!

Discover the secret to distilling your firm's unique value into one compelling page

because nobody's got time to dig through a 50-page proposal to find the good stuff.
Helps you clearly express what makes your firm the ideal choice in a concise, impactful way.

Get my proven Benefit Chart template that I've used to help countless architects win their dream projects—no more guessing what clients want to see.
Provides a level of clarity and ease for clients that they wouldn't have with a traditional proposal.

Meet the author

Hey, I'm Barb, and I'm obsessed with helping architects win projects

My nearly 20 years as an in-house and consulting marketer in (mostly) architecture firms has not only shown me what architects have in common, it has shown me how you stand apart from each other — uniquely positioning me to show that to clients. My specialty is figuring out EXACTLY how to connect your unique qualifications with what clients need — and making sure it is REALLY clear to everyone.

25-year aec marketing veteran, storyteller,
adopter of 7 retired racing greyhounds

Tim, company founder

“Barb made it easy for customers to see why they want to work with us.”

Barb turned very complex information into approachable, engaging text that makes it easy for customers to see who we are, what we do, and why they want to work with us."

virginia, human resources

“Her marketing knowledge + ability to prepare proposals is impressive.”

I enjoyed her creativity and work ethic. Her marketing knowledge and ability to prepare proposals along with coaching others for their presentations was impressive.

This benefit chart is for your architecture proposals

if:

Yes! win more!

You need to finally figure it out so it is right / better / easier going forward

You're tired of trying to figure it out for this time and want answers for long term

You want to learn the key to stronger proposals and how to STAND OUT from competition

You want to WIN MORE and are READY to experience change

ready?

Turn your proposals
into client magnets and watch your win rate soar

without spending countless hours on custom content for every single submission. Grab my one-page proposal makeover and use the Benefit Chart guide and template to discover exactly how to showcase your firm's unique value, impress your ideal clients, and win more of the projects you love. Let's do this!

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