need a winning marketing strategy for architects?
Psychology-based marketing for ambitious architects
Where traditional marketing falls short, The EDGE transforms how client see you.
Go from overlooked to the obvious choice in just 10 pages.
With 25 years of AEC marketing experience and a psychology-based approach, I've got
With 25 years of AEC marketing experience and a psychology-based approach, I've got
the marketing expertise and insider knowledge you need to attract the projects and recognition you deserve.
the marketing expertise and insider knowledge you need to attract the projects and recognition you deserve.
Let's put an end to generic, ineffective strategies and start creating marketing materials as impressive as your portfolio. Trust me, your future self (and bottom line) will thank you.
Did you know...
Trying to do it all may be holding you back
In "The Big Leap," Gay Hendricks introduces a game-changing concept: your Zone of Genius. It's where you thrive, contribute your best, and frankly, where the magic happens. Then there's the other side ...
Small-business owners who consistently work in their Zone of Genius experience higher quality and more profitable business lives. On the flip side, working in your Zone of Ineptitude? No matter how much time or effort, you will not get the same results.
For many architects, marketing falls squarely in the Zone of Ineptitude. You may set aside time, and have the best intentions, but if it's not your Zone of Genius (spoiler alert: it's not), you're spinning your wheels and sacrificing tim and money when you cannot get the same results.
Marketing may not be your zone of genius, but it is mine!
Marketing may not be your Zone Of Genius, but it is mine!
I develop custom solutions to problems architects have. For example, The EDGE was created to solve the problem of architects feeling overlooked and believing if clients just *saw* them they would win more projects (and it works).
I develop custom solutions to the problems architects have. For example, The EDGE was created to solve the problem of architects feeling overlooked and believing if clients just *saw* them they would win more projects (and it works).
tell. me. more.
tell. me. more.
Introducing The EDGE:
Introducing The EDGE:
A game-changing marketing solution for innovative architecture firms
A game-changing marketing solution for innovative architecture firms
This bespoke profile transforms how you present your architecture firm to clients. In 10 powerful pages it quickly engages clients, showcases your unique strengths and approach, and positions you as the obvious choice.
The EDGE is specifically designed for ambitious, forward-thinking architecture firms are ready to:
The EDGE is for ambitious, forward-thinking architects ready to:
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+ Stand out in a crowded market and attract your ideal clients
+ Communicate your unique approach and problem-solving skills in a compelling way
+ Create marketing materials that reflect the quality and innovation of your work
+ Build a strong brand reputation and establish yourself as leader in your niche
Get The EDGE + Elevate Your Marketing Now
What you get with The EDGE:
Here's exactly what you receive with The EDGE:
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Comprehensive, 10-page PDF is a powerful door-opener, introducing you to clients in a way that quickly gets their attention and communicates your unique value.
An easy to navigate design that reflects your firm's brand and enhances the impact of your message, ensuring that your brochure stands out and leaves a memorable impression.
Expertly crafted copy that leverages marketing psychology principles to engage readers, build trust, and demonstrate how your firm's services are the perfect solution to their challenges
All while giving you the confidence and peace of mind knowing that your marketing accurately and effectively, and making it easy for clients to understand your unique value, opens doors to exciting new opportunities, and helps you win the projects you've always wanted. That's the power of The EDGE.
There are other ways to get these results... or are there?
Sure, you *could* choose Option A and try to piece together your own marketing strategy (and materials) so you are finally seen by clients, but what's different about trying it this time that will make it a success? It's likely signing up for - at best - the same results you have now: marketing not serving your needs, impressing your clients, or showing how talented you are. If you don't mind my saying so ... you deserve better than that.
There is an alternative ... you could solve your problem with The EDGE. Option B.
I chose to offer The EDGE because it offers you a comprehensive, cohesive marketing solution that's tailored specifically to the needs of ambitious architecture firms like yours. It was specifically created to offset the common issues of not feeling seen by clients. It incorporates the best and most effective strategies and omits the rest. More effective than DIY—and makes you look amazing.
I poured 25 years of learning what works and what doesn't in architectural marketing into The EDGE because I believe every architect deserves to have a marketing partner who truly understands their world and can help them achieve their goals.
All the details
At a glance: The EDGE
At a glance: The EDGE
what you get
HIGH-IMPACT, DYNAMIC PROFILE
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Unique, custom 10-pg profile tells your story thru solutions
Copy leveraging psychology to expertly engage readers
Easy-to-read, engaging, and aligned with your brand
Redefined messaging that can be applied elsewhere
who it's for
FIRMS READY TO
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Stand out in crowded market + attract your dream clients
Compellingly share unique approach + problem-solving
Create materials reflecting you and your innovative work
Build strong brand reputation + establish as leader in niche
investment
less THAN MISSED OPPORTUNITIES
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Base package:
$5,ooo
Upgrades:
+ Website update
+ Proposal enhancement
+ Interview preparation
+ Benefit chart
Payment plans: Yes
A BESPOKE APPROACH + PROVEN GAME-CHANGING RESULTS
for a fraction of the cost of other less-specialized efforts.
Compare to other $5,000 initiatives:
A BESPOKE APPROACH + PROVEN GAME-CHANGING RESULTS
for a fraction of the cost of other less-specialized efforts.
Compare to other $5,000 initiatives:
Get started for:
$2,600 (2 payments)
or $5,000 (pay in full)
Get started for: $2,600
$5,000
(2 payments)
- or -
(pay in full)
+ Attend a high-end marketing conference
+ Marketing assistant (PT for a few months)
+ Custom website redesign (partial)
+ Targeted social media ad campaign
+ Subscription to a premium software or tool
+ Engage a PR firm for two weeks
+ Commission professional video of your work
+ Booth at a major industry trade show
+ Attend high-end mktg conference
+ Marketing assistant (PT/2-3 mos)
+ Custom website (partial)
+ Social media ad campaign
+ Premium software subscription
+ Engage a PR firm for two weeks
+ Professional video of your work
+ Booth at a major trade show
"Get The EDGE - it will change your business!!"
"Get The EDGE - it will change your business!!"
- TAMARA HALVORSEN, PIGEON CONSULTING
- TAMARA HALVORSEN, PIGEON CONSULTING
I'M READY TO LEVEL UP MY MARKETING →
Transform how clients see your architecture firm with The EDGE - my unique, proprietary process and its flagship product, designed specifically for architects. It:
It's not just marketing; it's about making your firm the first choice for every project. It's time to not just be seen, but be sought after. Get The EDGE and:
Transform how clients see your architecture firm with The EDGE - my unique, proprietary process and its flagship product, designed specifically for architects. It:
It's not just marketing; it's about making your firm the first choice for every project. It's time to not just be seen, but be sought after. Get The EDGE and:
+ Engages your distinct vision,
+ Develops tailored strategies,
+ Guides you to standout market presence,
+ Excels your firm above the competition.
+ Stand out instantly
+ Attract ideal clients
+ Communicate with clarity
+ Market with confidence
+ Win more projects
+ Benefit from tailored marketing
+ Stand out instantly
+ Attract ideal clients
+ Win more projects
+ Communicate with clarity
+ Market with confidence
+ Benefit from tailored marketing
I'M READY TO LEVEL UP MY FIRM'S MARKETING
"If your story is difficult to convey or just not getting through… Barb can help you solve that problem."
"If your story is difficult to convey or just not getting through… Barb can help you solve that problem."
- jon commers, visible city
- jon commers, visible city
The EDGE is the only one of its kind because...
Client-Centric, Benefits-Driven Solutions
Unlike the conventional marketing strategies that focus on showcasing a firm's technical expertise and past projects, THE EDGE takes a client-centric, benefits-driven approach. It aligns the core strengths of your firm with the needs of your clients and translates technical jargon into benefits that clients can clearly understand. This strategic shift in focus empowers your firm to connect more deeply with clients, making you more relatable and attractive to do business with.
Tailored Narrative-Based Marketing
THE EDGE believes in the power of storytelling. It understands that in the AEC industry, clients aren't just buying a service; they're buying a vision and an experience. Therefore, THE EDGE weaves the unique story of your firm into every marketing piece, showcasing not just what you do but who you are, your passion, your vision, and your unique approach. This narrative-based marketing helps your firm stand out, creates an emotional connection with potential clients, and leads to increased visibility and recognition in your target market.
BESPOKE STRATEGY FOR MAXIMUM IMPACT
Recognizing that every firm is different, THE EDGE offers a tailored approach. It starts with a thorough analysis of your firm, your brand, and your target market, and then crafts a bespoke marketing strategy that aligns with your unique goals and objectives. This approach ensures your firm's marketing resonates strongly with your target market, maximizes visibility, and increases the potential for client acquisition and retention.
Frequently asked questions
Frequently asked questions
This unique and proprietary profile solution that not only stands out from the competition but is tailor-made to resonate with your target clientele. Clients love it! Looking to take action for impact - and to stand out? This is the best way to achieve it, without later wishing you’d not done another “save as” on the old SOQ.
- New, unique, custom profile booklet
- Client- and benefit-forward approach and presentation
- Redefined messaging that can also be applied elsewhere
- Reusable document - so dialed into your market you can use again without edits
This is a unique, proprietary profile solution stands out from the competition and is tailor-made to resonate with your target clientele. Clients love it! Looking to take action for impact—and to stand out? This is the best way to achieve it, without later wishing you’d not done another “save as” on the old SOQ.
- New, unique, custom profile booklet
- Client- and benefit-forward approach and presentation
- Redefined messaging that can also be applied elsewhere
- Reusable - so specific to your market you can use it again with minimal edits
The EDGE is versatile, serving both small boutique firms and large corporations, backed by two decades of industry experience. I work with businesses of all sizes, from fewer than 10 people and larger than 250. I understand the unique needs and marketing strategies of architects in firms of all sizes.
The EDGE is versatile, serving both small boutique firms and large corporations, backed by two decades of industry experience. I work with businesses of all sizes, from fewer than 10 people and larger than 250. I understand the unique needs and marketing strategies of architects in firms of all sizes.
The EDGE, with its client-focused approach, solves problems specific to architects and can be adapted to meet various needs (including adding key messages to other efforts, etc.).
The EDGE, with its client-focused approach, solves problems specific to architects and can be adapted to meet various needs (including adding key messages to other efforts, etc.).
Each EDGE framework is customized to match your brand, ensuring differentiation in the market, and is further modified by responses from different companies.
Each EDGE framework is customized to match your brand, ensuring differentiation in the market, and is further modified by responses from different companies.
Of course! Book a call and I'll show them to you via Zoom. Seeing how they were done in different ways really helps show HOW it can work for you and your architecture business!
Of course! Book a call and I'll show them to you via Zoom. Seeing how they were done in different ways really helps show HOW it can work for you and your architecture business!
From start to finish it takes approximately one week, assuming you book during the designated timeframes where I can give it my full attention. Please note that it is up to you to complete your preliminary work in a timely manner, but as long as you stay on schedule you will be fine!
From start to finish it takes approximately one week, assuming you book during the designated timeframes where I can give it my full attention. Please note that it is up to you to complete your preliminary work in a timely manner, but as long as you stay on schedule you will be fine!
Still have questions?
Check out the general FAQs here.
Designers, it's time to stop blending in and start standing out
Listen, friends. You've got a choice to make. You can keep struggling with generic, ineffective marketing that doesn't do justice to your talent, or you can invest in The EDGE and be SEEN - finally showing what makes you extraordinary. Let’s put an end to marketing not doing you justice.
I only work with a select number of architects each year to ensure I can give each client my full attention and deliver the highest quality results. If you're ready to elevate your marketing and attract your dream clients, don't wait - spots fill up fast!
Transform Your Marketing Now
here's the thing
You deserve credit for your talent, and you deserve to win projects you are qualified for
You deserve credit for your talent, and you deserve to win projects you are qualified for
I KNOW you didn't pour your heart and soul into becoming an architect just to settle for mediocre marketing and being a glorified CADD monkey on projects you don't want. You deserve more than you can get through your marketing efforts. You deserve to work with clients who appreciate your unique vision and approach, and trust you to bring their dreams to life.
The EDGE is your secret weapon for making that happen. It's not another cookie-cutter marketing solution - it's a bespoke, psychology-driven approach that's tailored specifically to the needs of ambitious architecture firms like yours.
With The EDGE, you'll have everything you need to:
So, what do you say? Are you ready to ditch generic marketing and start showcasing the brilliance you offer clients?
With The EDGE, you'll have everything you need to:
So, what do you say? Are you ready to ditch generic marketing and start showcasing the brilliance you offer clients?
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Communicate your unique value in a way that resonates with your ideal clients
Showcase your innovative approach and problem-solving
Build trust + credibility with compelling case studies + testimonials
Position yourself as go-to expert in your niche
Attract more projects and clients you've always wanted
let's do this. i'm ready for the edge.
"We now have a document we can easily send that wows them with our expertise."
"We now have a document we can easily send that wows them with our expertise."
- sally layde, insite architects