founded in
august 2018
about
You're an ambitious architect with a
strong vision but your message is getting lost.
You're an ambitious architect with a
strong vision but your message is getting lost.
You may not be the go-to architect in your niche YET ...
but with the right marketing help clients will not only 'get' what you offer, they'll see you as the obvious choice.
25 years & counting in the aec
Barb captures 'you' in a way you can be proud of. It will change your business!!
- Tamara Halvorsen, Pigeon consulting
The architecture engineering and consulting (AEC) industry comes with its fair share of challenges, from intense competition to the constant need to innovate and adapt—my goal is to help you navigate these challenges with confidence and clarity.
I partner with clients to create marketing strategies that showcase your unique strengths and resonate with your ideal clients—eliminating guesswork and frustration that often comes with trying to stand out in a crowded market.
And while I don't do cookie-cutter or generic, I'm happy to be the secret weapon that helps you conquer even the toughest marketing challenges.
I specialize in helping architects connect with clients more effectively ...
... boosting your confidence and effectiveness, and ultimately, helping you build thriving firms.
Drawing from my over 25 years in architect firm marketing and passion for understanding human behavior, my psychology-based approach and personalized, client-focused messaging improve client connections and offer new ways to personalize marketing, even in today's automated landscape.
seasoned architect firm marketer offering
Expert guidance, hands-on support, and creative solutions specific to architects
Expert guidance, hands-on support,
+ creative solutions specific to architects
I'm Barbara Gates, the first and only go-to architect marketing consultant with 20 years of in-house experience and a psychology-based approach.
I began consulting in 2018, dedicated to helping architects enhance their marketing strategies to stand out in a competitive market and achieve the best results. My innovative and boundary-pushing approach results in marketing that commands attention and resonates with your ideal clients, increasing project success.
Create winning marketing materials that show your unique value + attract ideal clients — in 3 simple steps.
Create winning marketing materials that show your unique value + attract ideal clients — in 3 simple steps.
discover your you-factor
Uncover your YOU-Factor: the unique blend of skills and personality that sets you apart.
craft compelling messages
Craft client-focused messages that showcase your value and the solutions you provide.
attract ideal projects
attract ideal projects
Attract ideal projects and clients, without sacrificing billable hours or creative passion.
you should know ... for me,
you should know ... for me,
this is about so much more than architect marketing ...
this is about so much more than architect marketing.
It's making sure no architect loses a project—and no community misses out on your transformative designs—due to a lack of marketing know-how.
It's making sure no architect loses a project - and no community misses out on your transformative designs - due to a lack of marketing know-how.
... so we dig deep to uncover what makes your firm unique and exactly what clients need
So we dig deep to uncover what makes your firm unique + exactly what clients need
My signature EDGE Framework (engage, develop, guide, excel) develops messaging that does more than inform, it speaks directly to, engages, and excites clients, it:
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Engages your audience with content showing your unique value to them. Then, we
Develops and tell your story so it clearly demonstrates you benefit to clients, which
Guides them to see you and your solutions as the undeniable choice for their needs.
Excels at building genuine connections + driving real results.
But don't just take my word for it ...
Here's what my client says:
Barb will help capture ‘you’
in a way you can be proud of.
It will change your business!!
- tamara halvorsen, pigeon consulting
these are the greyhounds ...
Meet my current + previous pack ...
19 years of greyhounds: arrow, rider, echo, maude, hildy, hank, and Pete
How to get started (and get answers)
Ready to take your firm's marketing to the next level?
Whether you're looking for a bespoke, high-impact profile with The EDGE or flexible, ongoing support with The ADVANTAGE, you'll find tailored solutions designed to showcase your unique brilliance and attract your ideal clients.
FIND YOUR PERFECT FIT!
Have more general (or specific!) marketing questions?
Whether you're evaluating your marketing's big picture, are ready to dive into one specific effort, want a refresher of some marketing basics, or you're not yet sure—I can help you figure out the best path to help your firm accomplish your unique goals.
get questions answered
"If you’re waiting, get off the fence!"
If you’re waiting, get off the fence!
Barb will be a great resource and effectively communicate the value your organization brings to the marketplace.
Barb will be a great resource and effectively communicate the value your organization brings to the marketplace.
- tim dufault, FAIA, concert
- tim dufault, FAIA, concert
Go from overlooked to the obvious choice - in one page!
... even if you think you don't have the time or you're not a "natural" marketer. Inside, I share how to:
When your marketing resonates with your ideal clients, you win. Grab these tips before I quit giving ’em away for free! Share your best email address, and I'll send this game-changing guide your way.
Grab these tips before I quit giving ’em away for free! Share your best email address, and I'll send this game-changing guide your way.
... even if you think you don't have the time or you're not a "natural" marketer. Inside, I share how to:
When your marketing resonates with your ideal clients, you win. Grab these tips before I quit giving ’em away for free! Share your best email address, and I'll send this game-changing guide your way.
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Identify and showcase your unique value proposition like that *snaps fingers*
Avoid wasting countless hours on marketing not moving the needle (no more endless Googling)
Craft compelling, client-focused messaging—no marketing degree required (and no judgment)!
Are you ready to take your architect marketing from invisible to irresistible?
Are you ready to take your architect marketing from invisible to irresistible?
Here's how we can make it happen, in just 3 simple steps:
Here's how we can make it happen, in just 3 simple steps:
Step 1:
SCHEDULE SAVVYHOUND STRATEGY SESSION
First things first: Let's talk! Book a FREE 30-minute call where we'll dive into your firm's unique challenges and goals. We'll also make sure we're a perfect fit before moving forward. No obligations, no pressure - just a friendly chat to see how I can best support you.
Step 2:
CHOOSE YOUR TAILOR-MADE PACKAGE
Once we've established that we're a marketing match made in heaven, I'll craft a custom package that aligns with your specific needs and budget. You'll also receive a personalized intake questionnaire to help me dive even deeper into your firm's story.
Step 3:
EXPERIENCE THE EDGE EFFECT
Now, the real magic happens! Using your questionnaire responses as a launching pad, I'll get to work on creating your bespoke materials and marketing strategy, showcasing your unique value and positioning you as the go-to choice for your ideal clients.