two primary
services on offer!
services
WANT TO STAND OUT AMONG ARCHITECTS?
Architect marketing is often see as a necessary evil, but it doesn't have to be painful (really).
Say goodbye to generic marketing and hello to custom strategies, being 'seen' by clients in new ways, and co-creating your 'Marketing Perfect Fit'.
My industry expertise, psychology-driven insights, and knack for storytelling helps you level up - and frees you up to focus on design.
Get ready to start being seen (your ideal client can't help but notice).
25 years in the aec & counting
Navigating the competitive architecture industry and its long sales cycles can be a challenge if still seeking your perfect marketing fit. That's where I can help. With my 20 years of in-house architect marketing and psychology-based approach
I specialize in creating materials that enhance your brand + make you
feel unstoppable.
Together we create messaging, positioning, + connection strategies that speak to clients
and tell your story, reflecting how amazing you actually are while also resonating with clients. You pour your heart into each of your projects - now you need people to actually see them - and how talented you are. But you're not sure what's involved.
I'm here to help you become a more successful architect with marketing that fits like your favorite jeans - making you feel confident, empowered, and ready to take on your biggest challenges and opportunities.
You're not in this alone
Don't lose sight of why you became an architect in the first place—
Don't lose sight of why you became an architect in the first place—
You can inspire and transform lives through design and build a successful practice
(take it from someone who spent 25 years helping architects just like you do exactly that).
You can inspire and transform lives through design and build a successful practice (take it from someone who spent 25 years helping architects just like you do exactly that).
Three simple steps to success
ID your unique value
ID your unique value
Whether you're looking to overhaul your entire marketing approach, need help with a specific project, or want to understand your YOU-Factor and how to use it—I've got you.
Develop tailored strategy
Let's get specific about how I can help. From compelling profiles leveraging your unique value to ongoing, flexible support, I meet you where you are and get you where you want to go.
Achieve your goals
Achieve your goals
Imagine what it will feel like to win the project, be featured in your favorite architectural publication (again), or be considered THE architect to work with. We build momentum and get you there.
how we can work together
We can create custom marketing , or work via project or retainer,
for you
with you
giving you confidence you're doing it right. Either way, we flex with your needs, help you stand out, and get results.
tell. me. more.
I offer the only collection of psychology-based marketing packages for architects
I offer the only collection of psychology-based marketing packages for architects
designed for your typical working style, availability, and top needs
designed for your typical working style, availability, and top needs
The ADVANTAGE
Flexible Marketing Support When You Need It Most
Not every firm needs a full-time marketer, but every firm needs marketing. That's where The ADVANTAGE comes in. This flexible service allows you to tap into my expertise on an as-needed basis, whether you're looking for help with a specific proposal, ongoing consultation, or anything in between.
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Expert AEC marketing, as needed
Flexibility, access, options
Retainer or per project
GET AN ADVANTAGE
The EDGE
Your Secret Weapon for Standing Out
The EDGE is my signature offer—a bespoke, high-impact profile that takes you from feeling invisible to becoming the architect your ideal clients can't wait to work with. This 10-page powerhouse showcases your firm's unique strengths, connects directly with your clients' needs, and positions you as the obvious choice for their projects.
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Stand out and get noticed
Client-focused approach + narrative
Engages clients + opens doors
GET AN EDGE
This is where I come in. Think of me as your 'in-house' marketing and personal marketing stylist—the partner you need to create marketing materials that supplement and enhance the brand you’ve already built while highlighting your strengths, downplaying your weaknesses, and ...
creating effective marketing materials that are so YOU they feel like a second skin.
Go from overlooked to the obvious choice—in one page!
... even if you think you don't have the time or you're not a "natural" marketer. Inside, I share how to:
When your marketing resonates with your ideal clients, you win. Grab these tips before I quit giving ’em away for free! Share your best email address, and I'll send this game-changing guide your way.
Grab these tips before I quit giving ’em away for free! Share your best email address, and I'll send this game-changing guide your way.
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Identify and showcase your unique value proposition like that *snaps fingers*
Avoid wasting countless hours on marketing not moving the needle (no more endless Google searches)
Craft compelling, client-focused messaging—no marketing degree required (and no judgment)!
Frequently asked questions
Frequently asked questions
I specialize in working with small to mid-sized architecture and design firms in the AEC industry. Whether you're a solo practitioner or a growing firm, I can help you level up your marketing and attract your dream clients.
The EDGE is perfect for firms that want a high-impact, tailored profile to showcase their unique value and stand out in proposals and other marketing materials. The ADVANTAGE is ideal for firms that need ongoing, flexible marketing support without the overhead of a full-time hire. If you're not sure which is the best fit, book a discovery call and we can discuss your specific needs and goals.
While results vary depending on your specific situation and goals, my clients typically see a significant increase in their visibility, client engagement, and win rate after implementing my strategies and solutions. Many report finally feeling like their marketing truly reflects their firm's brilliance and value.
While I can't guarantee specific results (beware of anyone who does!), I can promise that I'll bring my 25 years of AEC marketing expertise, creativity, and strategic thinking to help you achieve your goals. I'm committed to providing the highest level of service and support to every client I work with.
The timeline depends on the scope of the project and your specific needs. Assuming all information is received as requested, The EDGE profile typically takes approximately one week to complete, while The ADVANTAGE retainers are ongoing engagements with flexible timelines. Once we've had a chance to discuss your goals and challenges, I can provide a more detailed timeline and project plan.
Still have questions?
Check out the general FAQs here.
Where to next?
Where to next?
Awesome architects can't be wrong
Awesome architects can't be wrong
Make marketing your firm's competitive advantage
Discover the strategies that have helped countless architects stand out, win more projects, and build thriving practices. Confidence, meet success.
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Get unique approach architects love
Get unique approach architects love
Connect with me on LinkedIn for exclusive tips
Learn to leverage your unique strengths and personality to create marketing that resonates with your ideal clients. Generic marketing, meet your match.
Connect on linkedin
Unlock secrets of your architect superpower
Unlock secrets of your architect superpower
Take the "Which Iconic Building Are You?" quiz
Discover what sets you apart and get personalized strategies to showcase your unique value to potential clients. Blending in, meet standing out...
take the quiz!
still on the fence?
Get off the fence! Barb will be a great resource and effectively communicate the value you bring.
"Get off the fence! Barb will be a great resource and effectively communicate the value you bring."
- tim dufault, faia, concert
- tim dufault, concert