personalized, creative marketing for architecture firms
Win projects without giving up all your billable hours (or sanity) to architect marketing
Because we know you can work on marketing—but should you?
tell me more!
Helping architects rock 'perfect jeans energy' since 1997
Based in Minneapolis, MN - available online.
My psychology-driven approach focuses on more than what you can do—it captures who you are so you look and feel like your best self—kind of like in that perfect pair of jeans—and you still keep focused on design.
It’s time your architecture firm marketing works for you ...
... and certainly isn’t the only (or best) way to become known as the architect clients want to work with
... and buying into promises of ‘guaranteed’ projects in this very relationship-based industry isn’t wise, either.
... Continuing 'the way things have always been done' isn’t the only (or best) way to win projects
(also, you deserve to look as awesome as you are)
... elevating your team and talent
... or if you are still using materials created by someone else back in the day because 'that's the way it's always been done'
to help you achieve better results. Together we …
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Develop client- and benefit-forward messaging
leveraging your unique personality to aid client connection.
Implement out-of-the-box ideas and push boundaries to create marketing materials that truly set you apart.
Attract your ideal projects and clients, build a thriving firm, and earn the recognition you deserve.
i need this!
Shift your mindset from viewing marketing as a necessary evil to seeing it as a powerful tool for showcasing your unique strengths and attracting your ideal clients.
With my 25 years of experience (20 in-house) and psychology-based approach, I'll help you create marketing materials that are clear, compelling, and authentically you.
Attract Your ideal Clients
Imagine waking up every day excited to work on projects that inspire you, with a steady stream of ideal clients who appreciate your unique approach and vision.
Create winning marketing materials that attract ideal clients in 3 simple steps
book a discovery call
Book a FREE discovery call after reviewing available services and responding to intro questions.
strategy
I learn where you are and where you want to go—if we're a fit we customize a package to YOUR needs.
ongoing support
Get started with a personalized plan and an expert marketer/ cheerleader helping you get results.
You need someone on your side who
How to get started (and get answers)
FIND YOUR PERFECT FIT!
Want to make sure I'm legit before deciding anything?
With 20 years of in-house architecture marketing experience and a track record of results, I'm not a consultant who'll need hours of hand-holding. I'm an industry insider who speaks your language and knows how to hit the ground running.
see IF BARB iS RIGHT FOR YOU!
which iconic building reflects your personality?
Enter your best email at the end of the the quiz, and I’ll send you the result and FREE customized tactics on how to use your personality type to stand out, win projets, and improve client connection.
gimme the quiz! I’m ready to stop struggling with marketing now!
(Of course you are, you love an innovative approach.)