personalized, creative marketing for architecture firms
Attention architects who want to stand out:
Tired of blending in with every other architecture firm in the market?
I help ambitious architects stand out, attract ideal clients, and win projects.
My psychology-driven approach focuses on more than what you can do—it captures who you are so you look and feel like your best self—kind of like in that perfect pair of jeans.
(You know ... the ones that highlight what’s best, downplay the rest, and make you feel ready to take on anything.)
FIND OUT MORE →
Based in Minneapolis, MN - available online.
here's the thing
Great design is undeniably important, but it's the psychology behind your messaging that truly sets you apart.
Your messaging strategy—and how you make clients feel—convinces them to choose you.
We refine and enhance your message to engage clients + give you an edge
including leveraging the benefit of your uniqueness.
I'm the only marketing consultant in the AEC who combines 25 years of experience with a psychology-based approach to help you achieve better results. Together we …
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Develop client- and benefit-forward messaging
leveraging your unique personality to aid client connection.
Implement out-of-the-box ideas and push boundaries to create marketing materials that truly set you apart.
Attract your ideal projects and clients, build a thriving firm, and earn the recognition you deserve.
as part of this work, we
Develop + leverage you as a benefit to clients
My signature EDGE Framework (engage, develop, guide, excel) enriches client relationships by placing them at the center of each project stage. With focused checklists and tools, it’s designed to support smooth, progressive interactions and better project outcomes:
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Build trust and understanding
Engage: Build trust and understanding
Craft a story and strategy
Develop: Craft a story and strategy
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Ensure effective implementation
Guide: Ensure effective implementation
Drive growth and continuous improvement
Excel: Drive growth and continuous improvement
Three benefits of the right marketing
ProTip: The right marketing for architects MUST include significant AEC industry experience.
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Improved messaging
Create engaging, accurate and competitive messages that highlight the right things in the right way to make it easier for clients to understand how you can help them.
And it looks like YOU.
show me how!
More efficient + effective
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Get marketing done faster, done right, and get better results using my 25+ years of industry expertise. I help you be more competitive by developing + implementing custom strategies.
Your clients love it!
let's do it!
Level playing field
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Compete more effectively with firms with marketing staff (+ outperform DIYers) using my 20+ years of in-house expertise to anticipate and align responses with expected results.
yes! tell me more!
New confidence in submittals.
**signature offer**
The ultimate
marketing solution:
The EDGE
Bespoke. Exclusive. Effective.
Communicate your unique value and stand out as the premier architect in the industry. With The EDGE, you have everything you need to elevate your firm's marketing, attract your ideal clients, and achieve the growth and recognition you deserve.
the edge profile
The EDGE takes you from overlooked to the
obvious choice for clients.
If your story is difficult to convey or not getting through, Barb can help you solve that problem.
"If your story is difficult to convey or not getting through, Barb can help you solve that problem."
- jon commers, visible city
Create winning marketing materials that attract ideal clients in 3 simple steps
Create winning marketing materials that attract ideal clients in 3 simple steps
book a discovery call
Book a FREE discovery call after reviewing available services and responding to intro questions.
strategy
I learn where you are and where you want to go—if we're a fit we customize a package to YOUR needs.
ongoing support
Get started with a personalized plan and an expert marketer/ cheerleader helping you get results.
I work with architects who want to stand out and make a lasting impression.
Hey, I'm Barbara Gates. As the only marketing consultant with 25 years of AEC experience (20 as in-house marketing in architect firms) and a psychology-based approach, I am the go-to expert for helping architects achieve better results with clear, effective marketing, creative solutions, + a focus on connection.
I believe no architect should lose a project—and no community should miss out on your transformative designs—due to a lack of marketing know-how. I started consulting in 2018 after witnessing these losses first-hand, offering the expert, industry-specific marketing you need only when you need it.
I take pride in creating custom approaches and solutions that resonate with clients and reflects how good you actually are.
How to get started
(and get answers)
How to get started (and get answers)
Ready to take your firm's marketing to the next level?
Whether you're looking for a bespoke, high-impact profile with The EDGE or flexible, temporary or ongoing support with The ADVANTAGE, you'll find tailored solutions designed to showcase your unique brilliance and attract your ideal clients.
FIND YOUR PERFECT FIT!
Want to make sure I'm legit before deciding anything?
With 20 years of in-house architecture marketing and a track record of results, I'm not a consultant who'll need hours of hand-holding. I'm an industry insider who speaks your language and knows how to hit the ground running.
With 20 years of in-house architecture marketing experience and a track record of results, I'm not a consultant who'll need hours of hand-holding. I'm an industry insider who speaks your language and knows how to hit the ground running.
see IF BARB iS RIGHT FOR YOU!
learn how to win projects!
Which iconic building reflects your personality?
Which iconic building reflects your personality?
Discover your architect personality and how to use it to your advantage.
Enter your best email to get the quiz result and FREE customized tactics to use it to stand out, win projects, and improve client connection.
Discover your architect personality and how to use it to your advantage. Enter your best email to get the quiz result and FREE customized tactics to use it to stand out, win projects, and improve client connection.
take the quiz!